Model Georgia May Jagger will lead a back-to-school campaign for Madonna and her daughter Lourdes Leon's clothing line called Material Girl.
"To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing," femalefirst.co.uk quoted Georgia as saying.
Georgia, who is studying photography, is also the face of the British cosmetics brand Rimmel London and stars in a charity campaign for Fashion Targets Breast Cancer.
She is currently shooting her fourth campaign for Hudson Jeans in Paris.
Last year Madonna and her daughter extended the range to include make-up and body care products.