Projecting itself as a value for money, adventure destination for thrill seekers, South Africa is seeing an increasing number of Indian travellers every year, a tourism board official said Saturday.
"Indians love to try out new things and love adventure activities," Hanneli Slabber, country head of South African Tourism (SAT), told IANS here, adding that the depreciating value of the rupee has had no impact on Indian tourist arrivals to her country.
"It has only affected the prices of air fare. But South Africa offers maximum bang for the buck when it comes to boarding and lodging. So, we have not been impacted," she said.
A training programme "Learn South Africa" is currently underway in 30 Indian cities aiming at promoting, planning and organising an attractive packages as per clients' needs with its travel partners.
When SAT first started operating in 2003, South Africa was projected as a shopping and night life destination but soon the strategy was changed.
"Our research showed Indians loved adventure activities. So, starting 2010, we had to rearrange our packages with core focus on adventure," she added.
In 2011, 90,367 Indians visited South Africa, up from 72,000 in 2010. At least 6,805 Indians visited the country in February 2012, compared to 5,449 visitors in February, 2011.
According to Slabber, a 10 day trip to South Africa that includes wildlife safari, adventure activities and city tours costs around Rs.80,000 per person.