This year's Shanghai Book Fair will feature more than 300 writers and academics as well as 150,000 books from both home and abroad.
The annual event, now in its ninth year, is scheduled to run Aug 15-21. It will primarily feature books in Chinese, Japanese and English.
Visitors will include novelist David Mitchell, who wrote two books shortlisted for the Booker Prize, Joe Dunthorne, whose novel "Submarine" was made into a film in 2010, as well as Japanese writers Atoda Takashi and Ishida Ira.
"More than 100 foreign and domestic writers will bring their new books to Shanghai," the Global Times Wednesday quoted Fang as saying.