Automobile major Tata Motors Friday launched premium sedan Manza and its trucks range Prima at the Johannesburg international motor show in South Africa.
"The new Tata vehicles being introduced in South Africa will bolster our already significant portfolio in the country," P.M. Telang, Tata Motors managing director - India operations, said in a statement here.
He said the company hopes to penetrate further in the African market with its new offerings. "We look forward to a deeper presence in South Africa, which is already a focus market for us."
Other top company officials said the African continent presented an enormous potential for the company in the automobile sector.
"We see Africa as a region of tremendous potential for the group and our participation in the motor show with the introduction of the latest products will serve to further strengthen the Tata brand in these markets," said Tata International managing director Noel Tata.
The auto-giant's sedan will sport a new body, interiors and platform. The car will be powered by Fiat's 66 kw quadrajet diesel and safire petrol engines.
"The Tata Manza will be available across dealerships in South Africa next year," the company said in the statement.
Meanwhile, the company also launched its international range of trucks - Prima - in South Africa. The trucks will be available in South Africa by early 2012.
The company has been exporting its commercial vehicles to South Africa since 1998, while the exports of passenger vehicles began in 2004.
It has so far sold over 32,000 passenger vehicles and over 35,000 commercial vehicles in South Africa.