Live fever grips B-town promotions

Fri, Nov 4 2011 12:12 IST | 302 Views | Add your comment
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New Delhi, Nov 4
Ranbir Kapoor

Press conferences and mall promotions are not enough to push films. Now actors like Shah Rukh Khan, Ranbir Kapoor and Vidya Balan are readily jamming live with their fan base through concerts and performances across the nation. This, not just to create a buzz for the films but also to increase their connect with the audiences.

At the recent grand concert for forthcoming film "Rockstar" in Mumbai, Ranbir emerged as a true rockstar as he performed like a pro with music maestro A.R.Rahman, co-star Nargis Fakhri, singer Mohit Chauhan, music arranger Ranjit Barot and percussionist Sivamani.

The concert drew thousands of fans, who cheered the "Rockstar" team and Ranbir, who played the guitar, danced and indulged in some special stunts for his fans.

"Ever since his Bollywood debut, Ranbir has not performed live to an audience. This is what makes the 'Rockstar' concert so much special for the team, as well as Ranbir's fans. Plus, Rahman sir's brilliant soundtrack has generated an incredible hype," said producer Hiren Gandhi of Shree Ashtavinayak Cinevision Ltd.

"The songs are topping the charts not only in India but in the US, Britain and several other markets. Hence planning a concert made a lot of sense, given the craze and euphoria for the music," he added.

A live performance and large-scale event for the music launch of Ekta Kapoor's sensational project "The Dirty Picture" will be staged in a Mumbai mall Friday.

Leading lady Vidya Balan, whose song "Ooh la la" is already quite the fantasy for many of her fans, is expected to mesmerise the public with a live performance. Emraan Hashmi, Tusshar Kapoor, Bappi Lahiri and Shreya Ghoshal and veteran actor Naseeruddin Shah too will join her on the stage.

Explaining the idea behind such a music launch event, Girish Johar, head of acquisition and distribution, Balaji Motion Pictures, told IANS: "We wanted to take the film to the public directly so that they can interact with the stars and enjoy the music."

The trend for live concerts for film promotion was set by hit musical "Rock On!!" - and ever since, audiences were left hungry for more.

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