L'Oreal is sponsoring Cole, an ambassador for the brand. The 28-year-old needs to be back in Britain in time for the Tuesday premiere of her new film “What To Expect When You're Expecting”.
“It's hectic for Cheryl at the moment, launching her comeback single, 'Call My Name', which happens to coincide with the release of the film. But she planned to go to Cannes a while back, along with the other L'Oreal spokeswomen,” femalefirst.co.uk quoted a source as saying.
“Her visit is being timed with military precision. She is jetting in, attending a party and leaving in the time it takes most people to unpack. The cost is astronomical but it's important Cheryl's there,” added the source.
“She will fly in on a private jet, then dash to the event. She has a selection of outfits, worth around 10,000 pounds all together, and a range of diamonds to wear,” said the source.