Even though America's famous magazine for men Playboy is banned in India, the brand has forayed into the Indian market Wednesday by launching their perfume range for men.
"Indian people love international brands and there is a sense of excitement associated with our brand name. So our brand name is our strength and our aim will be to blend into the Indian market keeping our international standards in mind," Venkatesh Babu, regional managing director of the US based fragrance company Coty Beauty that looks after distribution of various perfumes all around the globe told IANS over phone from Mumbai.
Coty Beauty is the business unit of Coty Inc that has signed an agreement with Indian company J.L. Morison that will market and distribute Playboy perfumes in India.
"Our strategy is simple, initially we are focusing on the distribution of our perfumes in departmental stores across India and reach to as many cities as possible," Babu said.
The four new fragrances that will be available in the Indian market are Hollywood playboy, Malibu playboy, Miami playboy and Vegas playboy with each fragrance capturing the essence of the lifestyle of some of the world