Tata DoCoMo, the joint venture between telecom majors Tata Teleservices and NTT DoCoMo of Japan, commercially launched GSM telephony operations in Chennai and Tamil Nadu circles Wednesday.
Tata DoCoMo's pan-India service rollout will be completed this year, with entire south Indian circles going "live" in a fortnight, it said in a statement.
The company, which intends investing $2 billion (Rs.10,000 crore), has received a licence to operate GSM telecom services in 19 telecom circles and been allotted spectrum in 18.
"This launch is truly a moment of triumph for the consumer. The launch of pay-per-use, per-second concept offered by Tata DoCoMo will create a paradigm shift in the overall telecom experience for the customer,” Tata group chairman Ratan Tata was quoted as saying.
Tata DoCoMo products will be available in nearly 20,000 outlets across the country.