User Login Signup Now
Username :
Password    :
Forgot Password?

LAVA International gears up to tap rural Indian market

Kolkata, July 2

Mobile handset distributor LAVA International Limited is gearing up to tap the rural market, a top company official said here Thursday.

"There is a vacuum of 60-65 percent in the rural market that we want to capitalise on. There is no proper dealer and distributor network and it is there that we are investing our resources to see an equitable and affordable distribution of the handsets in these areas," Sunil Bhalla, director, LAVA said while addressing a press meet.

After launching its product here Thursday, Bhalla said: "At present we have 20 distributors in the state (West Bengal). Within three to four months we will take it up to 50-60 distributors to reach remote places in the state."

The company with its mid-range products is targeting upcountry regions, he said.

It has already launched its products in north India last month and is planning to unveil these in southern parts of the country soon.

Last updated on Jul 2nd, 2009 at 19:53 pm IST--IANS


Possibly related news:
Enter Your Name and Email below and Post your comment
NameEmail:
Comment:
News Search

Other News Headlines

Sensex nudges past 17,000-mark, adds one percent (Weekly Market Review)
Mumbai, Nov 21

Benchmark indices of Indian equities markets struggled to add significant gains this week, even as conditions remained uncertain in economies and bourses around the world.

Reliance Big, Brad Pitt pact for sci-fi film "Dark Void" (With Image)
Los Angeles, Nov 21

Reliance Big Entertainment and Brad Pitt's production company Plan B have entered into a pact with leading video gaming firm Capcom to make the sci-fi action game "Drak Void" into a motion picture.

CIA director in India, to meet NSA
New Delhi, Nov 21

CIA director Leon E. Panetta arrived in the Indian capital to hold discussions with security experts including National Security Advisor M.K. Narayanan on issues like cooperation on fighting terror and sharing of intelligence.

Drona renamed

Director Shaji Kailas has renamed his upcoming movie from Drona to Drona 2010. This is because two films, Hindi and Telugu with the name Drona, have both flopped. He definitely doesn't want the same fate for his film. The film stars Mammootty in the lead. His role is that of a 'sanyasi' with mystical powers. The movie will release around February next year.

December 4th release for Gulumal

Director VK Prakash's Gulumal -The Escape is set for a December 4th release. The movie promises to be a comedy entertainer starring Jayasurya and Kunchacko Boban. The story of the film is about two men who survive on their silly tricks. The film carries a lot of expectations, as the director is a national award winner. The film had its music launch recently.

Recently Commented Articles

Sun TV Network to launch new game show
I am very interested to participate in deala no deala game show in sun tv. pls send me the...
SHANKAR CD on 21/11/09 at 12:24 pm

'Xtrme City' about Mumbai mafia, families, romance: Paul Schrader (Interview)
this is very good. i like this
sanin on 21/11/09 at 11:49 am

China overtaking India in English usage: study
there is also another, brighter side of Indian education. we have state of the art universities and...
Vishakha on 21/11/09 at 11:15 am

One-rank-one-pension demand accepted: Antony
R/Sir Pl.give me right information about one rank one pension. With regards,
R K Malik Sgt on 21/11/09 at 07:29 am

Shiv Sainiks attack TV channel offices in Mumbai, Pune; 4 staffers injured (Second Lead)
Aren't shiv sena guys hindus. Aren't they the ones who worship cows and animals and mutated...
indian on 21/11/09 at 05:48 am

Latest Forum Topics

2012: End!! why ?
No offense man, but I think this is bull shit. Some guy somewhere trying to fool everyone. Anyone...
20/11/09 at 03:40 pm< | 2 Comment(s)

Answer sheet...the Ultimate ones
kuttikal thanne thaaram.......!
20/11/09 at 12:12 pm< | 2 Comment(s)

oyjo board
[quote=unnikrisb;3771]Why it is necessary to talk with ancestors ? ...[/quote] [FONT=Lucida Sans...
20/11/09 at 12:07 pm< | 6 Comment(s)

Appeal
Well said...
20/11/09 at 11:26 am< | 2 Comment(s)

People with weak heart don't see..plzzzzz!!!
...
20/11/09 at 11:25 am< | 2 Comment(s)

Sixth Lord
this is too good..man............ :D
20/11/09 at 11:11 am< | 3 Comment(s)

God & I
[FONT="Arial"]I asked for Strength......... And God gave me Difficulties to make me strong. I...
20/11/09 at 09:12 am< | 2 Comment(s)

APTITUDE
[QUOTE=Rajesh Kumar;1920]m1*ti=m2*t2 30*9=40*t2 t2=270/40=71/2 ANS :...
20/11/09 at 09:10 am< | 98 Comment(s)