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Mobile handset distributor LAVA International Limited is gearing up to tap the rural market, a top company official said here Thursday.
"There is a vacuum of 60-65 percent in the rural market that we want to capitalise on. There is no proper dealer and distributor network and it is there that we are investing our resources to see an equitable and affordable distribution of the handsets in these areas," Sunil Bhalla, director, LAVA said while addressing a press meet.
After launching its product here Thursday, Bhalla said: "At present we have 20 distributors in the state (West Bengal). Within three to four months we will take it up to 50-60 distributors to reach remote places in the state."
The company with its mid-range products is targeting upcountry regions, he said.
It has already launched its products in north India last month and is planning to unveil these in southern parts of the country soon.
Last updated on Jul 2nd, 2009 at 19:53 pm IST--IANS
Benchmark indices of Indian equities markets struggled to add significant gains this week, even as conditions remained uncertain in economies and bourses around the world.
Reliance Big Entertainment and Brad Pitt's production company Plan B have entered into a pact with leading video gaming firm Capcom to make the sci-fi action game "Drak Void" into a motion picture.
CIA director Leon E. Panetta arrived in the Indian capital to hold discussions with security experts including National Security Advisor M.K. Narayanan on issues like cooperation on fighting terror and sharing of intelligence.
Director Shaji Kailas has renamed his upcoming movie from Drona to Drona 2010. This is because two films, Hindi and Telugu with the name Drona, have both flopped. He definitely doesn't want the same fate for his film. The film stars Mammootty in the lead. His role is that of a 'sanyasi' with mystical powers. The movie will release around February next year.
Director VK Prakash's Gulumal -The Escape is set for a December 4th release. The movie promises to be a comedy entertainer starring Jayasurya and Kunchacko Boban. The story of the film is about two men who survive on their silly tricks. The film carries a lot of expectations, as the director is a national award winner. The film had its music launch recently.
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