Relief for media: Hike in ad rates to continue (Lead)

New Delhi, July 6

The government Monday came to the rescue of a recession-hit media by extending the hike in government advertisement rates for print media by another six months.

Since the print media is still reeling under recession, the government has decided to extend the hike in advertisement rates by another six months, Finance Minister Pranab Mukherjee said Monday while presenting the budget for fiscal 2009-10.

In February, the government had hiked the Directorate of Advertising and Visual Publicity (DAVP) advertisement rates by 10 percent and waived off the 15 percent agency commission till June 30.

The relief is subject to documentary proof of loss of revenue in non-governmental advertisements as compared to the same period last year.

The hikes were announced after some media barons and leaders met then minister of state for information and broadcasting Anand Sharma and sought the government's help to bail them out of the financial crunch due to recession.

Since the new government took charge, top industry representatives met the new information and broadcasting minister, Ambika Soni, and sought a further hike in advertisement rates. The DAVP rate structuring committee finally decided to extend the current special relief package, sources said.

Last updated on Jul 6^th, 2009 at 14:09 pm IST--IANS

Other News Headlines

No good or bad Taliban, says Iran

New Delhi, Feb 9

Airing its unease over the proposed reintegration of Taliban in Afghanistan, Iran Tuesday rejected any distinction between good Taliban and bad Taliban, and sought closer cooperation with India in stabilising the violence-torn country.

Genetic engineering panel should be more transparent: Ramesh

New Delhi, Feb 9

Environment and Forests Minister Jairam Ramesh Tuesday said the working of the government-appointed committee on genetic engineering needs to be changed, and it should conduct itself in a more transparent manner.

Sena mobs attack theatres ahead of 'My Name Is Khan' release (Lead)

Mumbai, Feb 9

Shiv Sena activists Tuesday went on a rampage and attacked several cinema halls that will screen Shah Rukh Khan's "My Name Is Khan" despite the Mumbai Police assuring full security at the 63 cinemas and multiplexes that will showcase the movie.

'Rath yatra' to herald Gujarat golden jubilee

Gandhinagar, Feb 9

Celebrating the golden jubilee of Gujarat's formation, a state-wide 'Swarnim Gujarat Sankalp Rath Yatra' will be flagged off from here Feb 12. It will cover each one of the 19,165 villages of the state.

Digvijay Singh briefs Sonia on Azamgarh visit

New Delhi, Feb 9

Congress general secretary Digvijay Singh Tuesday briefed party chief Sonia Gandhi about his visit to Uttar Pradesh's Azamgarh where he received petitions from families of young men arrested on terrorism charges.

Enter Your Name and Email below and Post your comment
Name	Email:
Comment:

Please login to use this service
Usermame :
Password :
Quick signup \| Forgot Password