Real Madrid are planning to take the Asian market by storm by playing their home games on Sunday afternoon, sports daily AS reported Thursday.
AS said Real president Florentino Perez "is trying to convince the different television operators" to allow the whites to play their home matches at 3 p.m. on Sunday in winter and at 4 p.m. in autumn and spring.
Perez told television channel Intereconomia last week that, because of the current La Liga schedule, 800 million people worldwide can follow Real's games.
Playing on Sunday afternoons would mean that 1,800 million people - including Indians, Chinese and Japanese - could watch them, he said.
India is five hours ahead of European time, China seven hours ahead and Japan eight.
Perez said that England's Premier League had more impact in Asia because games were scheduled earlier in the day.
In June Perez, a controversial construction billionaire, returned as president of Real and immediately embarked upon the biggest spending spree ever seen in world football, splashing out around 210 million euros (294.94 million dollars) on Cristiano Ronaldo, Kaka, Karim Benzema and Raul Albiol.
He is also interested in Bayern Munich's Franck Ribery, Valencia's David Silva and Xabi Alonso of Liverpool.
Now his task is to make these signings profitable, through replica shirt sales, merchandizing - and television rights.
Perez is working on the assumption that Ronaldo and Kaka alone will generate 90 million euros per year.
Spanish games are played at 8 p.m. and 10 p.m. on Saturdays, and at five, seven and nine on Sundays.
In his previous spell at the Real helm, from 2000 to 2006, Perez tried to convince the Spanish football federation to allow Real a different schedule, but to no avail. AS said the same thing might happen again.
According to AS, Perez will try to convince the federation that the schedule change would be beneficial for La Liga in general, not just for Real.
The other obstacle to Perez's plan is the "madridista" fans, who mostly enjoy a big family Sunday lunch and a pleasant siesta afterwards - before setting off for the Estadio Bernabeu.