A new tourism product 'AyurBodha', which blends tourism and learning about ayurveda for those visiting Kerala, was launched at the World Travel Mart (WTM) in London on Tuesday.
The programme was launched by state Tourism Minister Kadakampally Surendran, said a release issued here by Kerala Tourism.
This new offering comes from the Kerala Tourism Development Corporation (KTDC) and those opting for this programme can stay at any of the KTDC resorts located in captivating and pristine parts of Kerala, and learn about the ancient medicinal stream.
The focus would be on basic home remedies and diet regimes, ayurvedic practices for the rejuvenation of body and soul, secrets of pressure points, basics of 'panchakarma' treatment and the history and use of medicinal plants.
The visitors will also get a certificate of having gained the knowledge of ayurveda.
"Ayurveda, as a wellness system and a mainstay tourism product, has been largely confined to treatments and massages. While Kerala is known as a destination for spending serene and peaceful holidays, our time-tested tradition of the ancient ayurveda can enrich every visitor's experience," said Surendran.
V.Venu, Principal Secretary, Kerala Tourism, said this is a unique initiative and has the potential to increase footfalls in God's Own Country.
The KTDC has roped in the best of the ayurveda practitioners for the initiative.
The 15-day AyurBodha package has been priced at $100 a day per person, and it includes accommodation and complimentary breakfast. The location can be chosen according to one's preference.
The November 6-9 WTM, one of the largest events of its kind in the world, is being attended by around 51,000 travel professionals and key industry buyers from around the world.