The government Saturday launched a micro insurance drive in Tamil Nadu aimed at expanding the Rural Postal Life Insurance (PLI) network.
Communications and Information Technology Minister A. Raja launched the scheme in Sholur Mattam, Coimbatore.
The Rural PLI was introduced by the Department of Posts in 1995 with a specific aim of covering people living in rural areas. Till March, 2009, there were around 4 million PLI policies and around 7.8 million Rural PLI policies.
The micro-insurance drive is a special focus scheme within the existing Rural PLI, targeting the weaker sections of society.
"Rural PLI policies are being marketed now not only by the postal staff and Gramin Dak Sewaks, but also by engaging direct agents, aanganwadi workers, self-help groups and cooperatives," Raja said.