SRK launches video game to promote 'Don 2'

Mumbai, December 19 (ANI): With time Bollywood actors are coming up with newer and innovative concepts to promote their films. One of them is launching video games, which Shahrukh Khan recently did to promote his upcoming action packed flick, 'Don 2'. In a candid chat with mediapersons, SRK while talking about 'Don 2' video game, said that it was a unique way to reach out to the audience. Directed by noted Bollywood director Farhan Akhtar, 'Don 2' is the sequel of the 2006 box office hit, 'Don' which itself was a remake of the 1978 classic blockbuster of the same name starring Bollywood legend Amitabh Bachchan in the lead role.