New Delhi, Aug 14 : After three successful editions, Lexus India announced the fourth edition of its prestigious Lexus Design Award India 2021. The annual design competition offers professionals, students and design enthusiasts across the country a chance to exhibit their originality. The participants will need to manifest their core ideas basis on three key principles of the brand- Anticipate, Innovate, and Captivate, along with outlining how their designs would cater to the needs of the ever-changing society.

With the aim to craft a better tomorrow, the Lexus Design Awards India channelizes creations and designs. As the world is battling the Covid-19 pandemic, the LDAI 2021 continues to build a stage for individuals in stride to make the world a better place. The awards stand on the guiding principle of 'Design for a Better Tomorrow.' Lexus India will embark on a digital journey with this edition of the awards.

Commenting on the commencement of the LDAI 2021, PB Venugopal, President, Lexus India said, "We are delighted to announce the fourth edition of the Lexus Design Award India. Lexus India is invested in supporting design philosophy that challenges "Status Quo" to look at design solutions that craft a better tomorrow. The awards provide a platform for the design fraternity to showcase their talent in solving challenges and captivating the hearts and minds of the consumers. The past editions have received an overwhelming response with stellar entries by the very talented Indian design community. We believe this year, we will surpass the earlier editions and are definitely looking forward to "Designs for a better tomorrow".

The finalists from the conceptual category will receive an exclusive mentorship program led by stalwarts of the design industry. The program will allow candidates to get valuable recommendations and ideas from experts, which can greatly influence to refine their projects.

The call for entries are open from 6th August 2020 to 6th October 2020. Applications and entries can be found at www.lexusindia.co.in/en/discover-lexus/lexus-design-award-india.

(N. Lothungbeni Humtsoe can be contacted at lothungbeni.h@ians.in)

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