December 01 : Anushka Sharma, who will welcome her first child with Indian cricket captain and husband Virat Kohli in January 2021, has been appointed as the brand ambassador of Mankind Pharma’s home pregnancy test kit brand, Prega News.
After returning from Dubai, the actress who is currently busy shooting for the two-month-long campaign, has endorsed the brand for their new campaign, which showcases the journey of being pregnant and expecting a child. This ad campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports.
Anushka will also feature in the ad film that will be released across India in Hindi and regional languages like Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that it's reach can be maximised. As part of the campaign, the actress will be seen enjoying the thought of having a child and cherishing her pregnancy.
Speaking about the campaign, the mom-to-be said, “I’m happy to be associated with Prega News which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice amongst its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”
Earlier, the actress had said that she will resume full-scale work from May 2021 after welcoming her child in January 2021. She will resume shooting for her film based on the life of cricketer Jhulan Goswami. Back in January this year, Anushka had reportedly signed her first film in more than a year. She will play cricketer Jhulan Goswami in the biopic.