April 22 : On Earth Day, Bhumi Pednekar, who is also a climate advocate, joined hands with SaltScout in launching Dolce Vee, a brand that focuses on pre-owned or ‘pre-loved’ fashion, as the company terms. Bhumi also launched the Dolce Vee environmental footprint calculator as an initiative for her climate warrior advocacy.
Bhumi has been advocating for the environment and raising awareness among people on how they can lead more climate-friendly lives. Today, on Earth Day, the Bala actress contributed her bit by launching the environmental footprint calculator, which can help a buyer to find out the estimated water and carbon savings associated with it when they buy a piece of pre-loved clothing. The Dolce Vee environmental footprint calculator is developed in partnership with The Centre for Environmental Research & Education (CERE).
Dolce Vee has recently launched jeans that saved an estimated 1826 litres of water, which is almost the amount that a person drinks in a year. The jeans making process also saved 4 kg of carbon dioxide or equivalent greenhouse gases. This amount is required to drive a car for about 23 km.
The Durgamati actor will go live on her social media platform today and interact with her fans. She will give her fans a live demo of how the environmental calculator works. Fans will be given an opportunity to send in information about their clothing for a live on-the-spot assessment of the water and carbon statistics associated with their clothing. Bhumi will share clothes from her own wardrobe that will be up for charity sale.
Sharing a video on her Instagram profile, Bhumi wrote, “Am going to be live tomorrow, 22nd at 5 pm on my IG This Earth Day, I have a surprise activity planned for you, and I've made it super easy for you all to make a big positive impact for our planet Click a photo of one of your favourite garments, along with a photo of its labels, and DM it to @dolceveelove. In my live tomorrow at 5pm - tune in & I might just tell you something very surprising about what's in your wardrobe!