May 06 : As India continues to fight the grave crisis of the second wave of the COVID-19 pandemic, Salman Khan Films (SKF) and Zee Entertainment Enterprises Ltd. (ZEE), who are backing Salman Khan starrer Radhe: Your Most Wanted Bhai, have pledged to contribute towards COVID relief work across the country.
SKF and ZEE, the producers of Radhe, will donate essential medical equipment such as oxygen cylinders, concentrators and ventilators for the COVID-19 patients. The producers have decided to spend the revenues garnered from the release of Radhe for this relief work. The film will hit the theatres as well as digital platforms on May 13, 2021 on the occasion of Eid. SKF and ZEE have joined hands to form the donation platform GiveIndia to work towards relief work. ZEE and SKF will also support families of daily wage earners during these tough times.
Salman Khan Films’ spokesperson said in a statement, “We are glad to be a part of this noble initiative, to contribute our bit towards the nation’s fight against Covid-19. Since last year, we have been consistent in our efforts towards fighting Covid-19, since this unprecedented crisis struck our country and the world. Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe's release on ZEE5 and ZeePlex will empower us to contribute more in these extremely difficult times.”
ZEE spokesperson also added, “The nation is going through an extremely challenging situation and as a responsible corporate, ZEE stays committed towards taking all the necessary steps to strengthen the fight against Covid-19. At ZEE, we believe in not only providing extraordinary entertainment to our viewers, but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the Country. We sincerely hope that the support from the release of the film Radhe, will help amplify the resources to provide vital relief efforts to people affected by the pandemic.”
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