June 17 : Vidya Balan starrer Sherni will stream on Amazon Prime Video starting June 18, 2021. Co-produced by T-Series and Vikram Malhotra, the film is directed by Amit Masurkar. Vidya plays an upright forest officer who has been given the task to resolve the man-animal conflict.
The film has been extensively shot in Madhya Pradesh in picturesque forests and with locales of the state. Shooting took place across Bhoot Palasi, Balaghat, and Kanha National Park, showcasing the diversity of the state. The film will play a major role in promoting tourism of Madhya Pradesh. Hence, the Madhya Pradesh government has decided to promote the film. The state tourism department has worked closely with the makers of the film and has launch a marketing and promotional campaign for the film.
The Madhya Pradesh Government believed that Sherni will bring to the fore causes like maintaining balance between environment and development and man-animal conflict management. It is excited that the work done by its Forest Department will now be shown to the world.
Speaking about the promotional initiative for the tourism of the state, Sheo Shekhar Shukla, Principal Secretary, Dept. Of Tourism, Government of Madhya Pradesh, said, “Right from the time we first heard the story of ‘Sherni’ we knew that it would be a suitable vehicle for us to showcase the beauty and heritage of Madhya Pradesh’s jungles to the world. MP Tourism has been at the forefront of joining hands with our state’s Forest Department to work on forest conservation and thrilling wildlife tourism experiences. I am delighted that ‘Sherni’ will now not only put our state’s beauty for the world to see but will also draw attention to various unique initiatives like wellness tourism, tribal art & culture, handicrafts and the friendliness of MP’s people.
As a part of the marketing partnership between MP Tourism and makers of Sherni, a co-branded advertising campaign and engagements between MP Forest Department officials and the cast and crew of the film have been developed.