September 21 : Alia Bhatt’s latest bridal ad, which was appreciated as a modern concept and a strong message for women empowerment, has also sparked controversy on social media. The latest to join the debate was Kangana Ranaut. The Panga actress took to Instagram and lashed out at the ad. The ad that featured Alia questioned the tradition of “kanyadaan”, where the bride’s parents can be seen “giving” her away to the bridegroom.
Taking to her Instagram handle, Kangana shared a long post, asking brands not to use religion in their advertising to manipulate “naive customers”. In her post, Kangana said that women are worshipped in the scriptures and there’s no harm in seeing them as “precious source of existence”. In the caption of her post, Kangana wrote, “Humble request to all brands ….. don’t use religion, minority, majority politics to sell things …. Stop manipulating naive consumer with shrewd divisive concepts and advertising…”
Kangana Ranaut on Alia Bhatt’s bridal ad
In her post, Kangana mentioned about the tradition of “kanyadaan”, and the concept of renunciation. She also asked people to stop “mocking” Hindu rituals. “We often see a martyr’s father on television, when they lose a son on the border, they roar “Don’t worry, I have one more son, uska bhi daan main iss dharti Maa ko dunga. Kanyadan ho ya putradan, the way society looks at the concept of renunciation shows its core value system…”
In the ad, Alia can be seen sitting at the mandap with her husband-to-be, where he mentions how her grandmother, father and mother love her but believe that she will one day be given away in kanyadaan to her groom and his family. She then looks at the camera and says, “Am I an object to be given away?” Why is she treated as the “other” and a “temporary” part of the family? “Am I a thing to be donated? Why only kanyadaan,” she asks looking at the camera. She is pleasantly surprised when her mother-in-law and father-in-law give their son away as well. She then smiles and says, “new idea, ask for the bride.”
Meanwhile, Kangana was recently seen in Thalaivii along with actor Arvind Swami, who played the role of MGR. The actress essayed the role of former Tamil Nadu Chief Minister and actor J Jayalalitha, and has been appreciated for her performance. The actress has recently wrapped up Dhaakad, directed by Razneesh Ghai. She also has Tejas, a film on Indira Gandhi, and The Incarnation Sita in her kitty.
Watch Alia Bhatt’s latest bridal ad here