May 11 : French luxury brand Louis Vuitton today announced Deepika Padukone as its house ambassador ahead of the brand’s Cruise 2023 show coming up in California this week.
In an official global statement, the company said it was delighted to unveil its Dauphine bag campaign, starring Deepika Padukone, Emma Stone, and Zhou Dongyu. The Gehraiyaan actor is the first Indian to become the house ambassador of the French brand. The actress will represent the brand in the country.
Louis Vuitton said Deepika stars in her first leather goods campaign for the Maison. “Following a strong collaborative relationship with the Maison, including an appearance in Nicolas Ghesquière’s novel-inspired pre-fall 2020 campaign, the award-winning actress begins a new chapter of her journey with Louis Vuitton," the brand said, adding that the actress has also been named a member of the jury of this year’s 75th Cannes Film Festival.
“Padukone has been touted as one of Indian cinema’s most loved and successful actresses to date, and her achievements have made her an icon of recent times," Louis Vuitton said in a statement. “With over 30 feature films to her credit - including Piku, Padmavaat and most recently Gehraiyaan - the actress has notably been named a member of the jury of this year’s 75th Cannes Film Festival. In 2018, Time Magazine named Padukone as one of their “100 Most Influential People,” it added.
The Padmaavat actor first appeared in Louis Vuitton’s pre-fall 2020 campaign, bringing the Indian face on posters worldwide.
Deepika debuted in Bollywood and hit the limelight with Shah Rukh Khan starrer, Om Shanti Om in 2007. The actress bagged her first Filmfare Award for the film. Later, she became more popular with Sanjay Leela Bhansali's Bajirao Mastani, Padmaavat and Goliyon Ki Raasleela Ram-Leela as well as her comedy film Piku with the late Irrfan Khan and Amitabh Bachchan. Deepika was the female lead in the Hollywood action film xXx: The Return of Xander Cage. She had also starred in Vin Diesel. Deepika was last seen in Shakun Batra's Gehraiyaan, and her performance in the film was praised by critics. The actress will also be seen in Pathaan with Shah Rukh Khan and John Abraham. Deepika will also be seen in Project K with Prabhas, and in The Intern remake with Amitabh Bachchan. The actress will also be seen in Fighter opposite Hrithik Roshan. The film will hit theatres in September next year.