Los Angeles, Nov 9 : Singer Demi Lovato reportedly got into a row with Simon Cowell for promoting Britain's band One Direction on the US singing reality show "The X Factor".

The accusation came after Cowell's team Emblem 3 sung One Direction's song "What makes you beautiful", reports dailymail.co.uk.

Lovato, 20, who shares the judge's panel with Cowell, had a war of words with him on the show aired Nov 7 and said to Emblem3: "If I had been your mentor, I would have made sure that I wouldn't have plugged one of my artists that you can easily be compared to."

Cowell, 52, defended himself by saying it was a tribute to One Direction.

"It was a hint of One Direction. It was a tribute. That's called being clever," Cowell said.


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