Gurugram, Sep 15 : Actress Taapsee Pannu, who launched a lingerie store here, says for her, picking the right intimate wear is as important as choosing a look for a red carpet appearance.
amantÃ©, the international intimate-wear brand is cerebrating its 10th year anniversary and to mark the occasion, the brand invited the actress to launch its tenth store at the Ambience Mall here.
"Like amantÃ©'s philosophy, I am a true believer in feeling beautiful and confident from inside out. For me, picking the right intimate wear is as important as choosing my look for a red carpet appearance and amantÃ© complements my needs perfectly," Taapsee said in a statement.
"I am thrilled to be a part of this amazing launch and I would like to invite all the women to come and shop for their perfect fit at amantÃ©," she added.
The store offers intimate wear that offer both comfort and fashion. This is amantÃ©'s third store in Delhi-NCR and the second largest store in the country.
Speaking about the launch, Vivek Mehta, CEO, MAS Brands India Pvt Ltd, said: "We are excited about expanding our presence in the Delhi-NCR region, which is an important market for us. The consumers here are very fashion conscious and we are happy to bring the international amantÃ© experience closer to them. We have aggressive plans to continue expanding our doors in the coming months."