Actor Akshay Kumar in Housefull 4. Image Source: Cine Photos

October 15 : Of late, Bollywood celebrities go all out and do everything that is needed to promote a film and make it successful. Akshay Kumar and the entire Housefull 4 team are not far behind. They are coming up with innovative promotional activities to make the film a hit. Housefull 4’s Diwali release will clash with two other films—Made in China and Saand Ki Aankh.

The Mangal Mission star recently spearheaded a challenge for his social media followers. After the release of Housefull 4's song ‘Shaitan Ka Saala’, Akshay announced the ‘Bala Challenge’, where he encouraged his fans to groove with the song and send their video clips. Ever since the challenge was announced, the actor shared various videos on his Instagram and Twitter accounts, of his fans performing the challenge.

Today, he shared a funny video on his Instagram and Twitter handles, which was a compilation of the best of the best performances with the ‘Shaitan Ka Saala’ song. He captioned it as, “#TheBalaChallenge from #Housefull4 has taken over and how with everyone turning into a #ShaitanKaSaala. Sharing with you all a compilation of the best of the best.”

The actor is flooded with video clips from his fans. He posted video where people have taken up the Bala challenge at every place possible—on the streets, studios, offices, and even at the snow-clad mountain.

Not just his fans, many Bollywood celebrities also took up the Bala challenge. These celebrities include Ayushmann Khurrana, Kareena Kapoor Khan, Varun Dhawan, Kiara Advani and Diljit Dosanjh. Ayushmann, who is featured in the film Bala, took this opportunity to share a video from the sets of the film.

Varun Dhawan posted a funny video clip on his Twitter account, where he was seen with choreographer Ganesh Acharya. Varun wrote, “This is how I go to set everyday with #masterji. Kya step hain. Best of luck to bala (sic).”

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