Analysts feel marketing strategy behind Oppo's exit as Team India sponsor
Published on Thu, Jul 25 2019 20:18 IST | 260 Views
With Oppo transferring Team India's sponsorship to Bjyu's mid-way into their deal with the Board of Control for Cricket in India (BCCI), one would think that Virat Kohli and boys' failure to win any major championship in recent time could be a reason. But if brand gurus and analysts are to be believed, it is the market position of the mobile brand as well as their future plans that has seen them move away from their position as team sponsors. (Photo: Surjeet Kumar/IANS)
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