LIAOCHENG, Aug. 19, 2014 - Sun Zhenkai (C), a soon-to-be freshman of Shandong Normal University, buys new smartphone in a store in Liaocheng, east China's Shandong Province, Aug. 19, 2014. In China, the sale of digital products has been boosted as many new college freshmen shop for "college-life gadgets", including smartphones and laptops, around the start of their first semester in September.

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Li Mingjun (R), a soon-to-be freshman of Binzhou University, buys new laptop computer in a store in Zouping County, east China's Shandong Province, Aug. 19, 2014.

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